Dr Max Atkinson
Max was a speechwriter for the late leader of the Liberal Democrats, Paddy Ashdown. He ran workshops for Ronald Reagan's speechwriters and has been a prolific author on the subject of speechwriting and public speaking. After completing a PhD in Sociology at the University of Essex in 1969, Atkinson worked as a Lecturer at the University of Lancaster (1969–72) and the University of Manchester (1973–76) and was a Fellow of Wolfson College at Oxford University from 1976 to 1988. Atkinson also held a visiting professorship at Henley Management College for ten years and for shorter periods at other universities in Sweden, Austria and the United States.